Advertising Colleges & Universities


Degrees and Careers in Advertising
In the field of advertising, information is conveyed to many people at once, and tailored to anticipate the expectations and needs of those people. It is, more pointedly, the art of presenting a product or a service to a potential customer. The ideal seeker of a degree in advertising is creative, with the ability to focus that creativity, with strong communication skills.

Advertising often goes hand-in-hand with public relations. Public relations firms, which are related to advertising agencies, specialize in helping businesses and industries communicate with the public at large, though not necessarily in order to sell a product.

Advertising Education Curriculum
At some universities, advertising degree programs are housed in journalism schools. At others, advertising coursework is offered by art departments. The curriculum you can expect to face at advertising schools may include courses in art direction and copy writing, with specific courses at some schools devoted to building a portfolio of accomplished work for presentation to potential employers. This is in addition to electives that may be required by some advertising colleges. If it is housed in a journalism school, these electives may entail some further education in that field.

Career Opportunities
Options for those with degrees in advertising are not limited to jobs at advertising agencies, which are competitive due to the glamour attached to the advertising industry, and the dearth of careers that capitalize on raw creativity.

With a degree in advertising you might find yourself in such specific areas as:
 •   Account management
 •   Copy writing
 •   Art direction
 •   Graphic design
 •   Market research analysis
 •   Advertising sales

In these roles, you may be employed by an advertising agency or by another company in need of someone who fits the job's skill set.
Campus Programs
Online Programs